Sunday, July 22, 2012

Making Jesus Cool

Here's a question: Is Jesus so unhip that Christians need to convince people that he is actually a cool guy, by ripping off creating merchandise ideas as a persuasion method?

(Original photo found here)

After much deliberation, I decided to skip this year's local Christian music festival. Our budget literally could not afford the tune of $40 for one day of music (I was only looking forward to one of the bands anyway), but I was still a little bummed to miss it. The festival itself is usually pretty good, and I've made a lot of memories there. 

One part of the festival I don't miss, which is a sad reflection of our culture at large, is the MASS MARKETING of the thing. The largest building on the grounds is dedicated to vendors. Bands sell stuff (which I understand, because they have to eat), organizations sell stuff and try to raise support, music stores sell stuff, and there is always at least two booth spaces' worth of Christian t-shirts that, if you buy one and wear it, will make Jesus look at least 35 percent cooler to your non-Christian friends. And these t-shirts accomplish it all by ripping off giving a spiritual twist to whatever the outside culture says is popular right now. How can anyone say no to having "Myspace in Heaven" or "Abreadcrumb & Fish"?

The interesting thing that we forget in this mindset is that what is popular in the general culture is actually not on the cutting-edge of creativity. And when Christians try to capitalize on a trend that looks cool right now, they don't realize the rest of culture has moved on to something else already. Call it a clean miss.

Jesus is not a fad; he is not cool, and following Him throughout history has proven uncool to untold numbers of martyrs, at least this side of Heaven. Jesus walked on this Earth, changed lives, healed, raised the dead, challenged, and divided. He was killed, and He rose from the dead. And now the same Spirit that raised Him from the dead is living inside His followers. With that in mind, why in the world would a mere t-shirt do anything at all? Why not wear a plain shirt and let God do what He does through you?

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